This reference was explicitly invoked in its early years, when its Ad Bumpers and intro segment showed video clips from an adult swim pool. The name comes from the public pool period in which child occupants must leave the pool, as the lifeguards go on break and the lack of supervision means only the adults can swim, analogous to the network switching to adult-oriented programming.
The block is notable for its idiosyncratic commercial bumpers ( bumps ), its strange and cynical yet hilarious original programming, its habit of openly teasing and/or bashing those fans who complain about its near-weekly- and never advertised- schedule changes (especially when April Fools' Day is concerned), and being nearly the only place on American basic cable TV to run anime not aimed at children. If your provider offers both East and West Coast feeds of Cartoon Network, Adult Swim can start as early as 5 pm Pacific and end as late as 9 am Eastern, depending on where you live. note Currently, 8:00 pm - 6:00 am Eastern/Pacific time. Adult Swim (stylized as or ) is a programming block on Cartoon Network shown during the watershed hours.
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